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How does running make you feel? Adidas teamed up with CLICKON Studios to find out how running has changed the lives of people in London.


Client: Adidas UK
Director: Benjamin Potter
Producers: Bruno Bolla + Georgie Irvine
Executive Producer: Richard Wilson

For many, the beauty of running is the sense of journey. Every mile holds something new. Shakira Akabusi never used to appreciate the world like she does today. Running has given her a sense of purpose, and she is passing that on to her young son in ways that are inspiring to the entire running community.