Client: Special Olympics
Creative Director: Benjamin Potter (CLICKON Studios)
Directors: Ian Cumming + Walker Higgins
Producer: Ainsley Ellington
Executive Producers: Richard Wilson + Benjamin Potter
“I was born blind. I didn’t talk until the age of four. I was held back the first three years of life. What happens when you get held back three years? You become the one they pick on.”
This is Loretta Claiborne, the incredible hero who went from being an outcast at school to a world-class athlete that helped unify a generation.
The film is part of the 50th Anniversary turning point for Special Olympics, with renewed focuse on inclusion through sport, health, youth and school engagement. This year, Special Olympics is broadening its purpose to focus on ending discrimination against people with intellectual disabilities worldwide and creating inclusive communities. The strategic shift will amplify the impact Special Olympics is making through its programmatic work in sports, health, and youth and school engagement to bridge gaps in access and opportunity for a community that comprises 3 percent of the global population. For more information, visit www.specialolympics.org.