Red Bull: Part Of The Game
project name

Red Bull: Part Of The Game

South Korea’s reigning esports champions open their doors to reveal the nation’s evolving culture and the transformation of the nation’s youth.


Client: Red Bull Media House | Acer
Creative Director: Benjamin Potter (CLICKON Studios)
Director: Cody Ball
Producer: Phil Trevillion
Executive Producers: Richard Wilson + Benjamin Potter + Jack Stelling

CLICKON Studios partnered with Red Bull Media House to create this groundbreaking Esports series, spanning the global communities where the sport has made an impact.From the bustling PC bangs of Seoul to the gaming houses of Berlin, Part of the Game investigates how different cities and cultures have impacted the unique world of esports. What aspect of Danish culture is proving so optimal for developing their skill? How did Berlin become the central hub for European esports? Why has Korea embraced esports like no other nation? Can Russia re-establish itself as an esports superpower?