Jose Cuervo “Tomorrow Is Overrated”
project name

Jose Cuervo “Tomorrow Is Overrated”

We teamed up with Uproxx + Jose Cuervo to bring the story of Tyler Warren to life, an incredible artist and shaper whose dedication to his craft is respected throughout the surf community.


Client: Uproxx + Jose Cuervo
Creative Director: Benjamin Potter
Directors: Cody Ball + Ian Cumming
Producers: Jilayne Lovejoy + Ainsley Ellington
Executive Producers: Richard Wilson + Benjamin Potter

Tyler Warren is the perfect embodiment of “live in the moment.” A successful artist, professional surfer, and world traveler, Tyler refuses to be pigeon-holed to one place, person, or idea. Tyler fights the surfer stereotype by working endlessly to improve his art, surfboards, and way of life. This short documentary focuses both on Tyler’s art and lifestyle as he conceptualizes, designs, constructs, and rides a surfboard from scratch. Tyler fuses work and play to the point where one can’t exist without the other. He’s entirely in-tune with himself, and that is why he’s such a role model to a surfing community that is linked so strongly worldwide.