General Tire: Swim Wild
project name

General Tire: Swim Wild

Three brothers, who have come to be known as The Wild Swimming Brothers, have felt the pressures that many people experience while living and working in a city. Feeling the toll that urban living was taking on them, they decided to begin an aquatic journey that has propelled them extremely far from city walls.


Client: General Tire
Creative Director: Benjamin Potter (CLICKON Studios)
Director: Bruno Bolla + Cody Ball
Producer: Phil Trevillion
Executive Producer: Richard Wilson

Following the influence of their Grandma Wild and the pressures of 9-5 life, Robbie, Jack and Callum turned to the wonders of the outdoors and challenged themselves to swim the river that ran past their childhood home, the River Eden. The video follows the three brothers as they talk about their inspiration for wild swimming and the factors that lead them to recapture “The childish joy of being outdoors”. With the tagline ‘Anywhere Is Possible’, the videos echo General Tire’s ethos of maximum performance, reliability and living life to the full.