America’s Navy: Faces Of The Fleet
project name

America’s Navy: Faces Of The Fleet

Finding the delicate equilibrium between being a parent and a Sailor is no easy task, especially when it involves spending months at a time away from family. In the latest episode of Faces of the Fleet, we tell the courageous story of FC2 Natalie Tardif, a mother-of-three who didn’t enlist in the Navy until she was 30 years old when her family’s strength was put to the test.


Client: Y&R Memphis | America’s Navy
Creative Director: Benjamin Potter (CLICKON Studios)
Director: Ian Cumming
Executive Producers: Richard Wilson + Benjamin Potter

CLICKON Studios teamed up with Y&R Memphis to produce Faces Of The Fleet. When most people think of the Navy, they see ships, jets and advanced technology. They rarely see people, the ones who know the real meaning of Navy life.

By shifting the focus from technology to real and raw stories of our men and women in uniform – inside their real environments- we invite the viewer into an intimate and personal connection with our sailors every month. After watching, our audience will gain an understanding of what life is truly like inside America’s Navy. These captivating stories also serve as a teaching tool, boosting the Navy’s recruiting capabilities.