America’s Navy: Faces Of The Fleet
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America’s Navy: Faces Of The Fleet

After joining the United States Navy at 18, in an attempt to bring stability and structure to his unsteady life, Lieutenant Aric McGee began building his future. Coming out of a rocky childhood riddled with frequent moves, constant school transfers, and no real father figure, Aric found himself associating with unscrupulous peers. The Navy offered him an opportunity to change his life for the better.

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Client: Y&R Memphis | America’s Navy
Creative Director: Benjamin Potter (CLICKON Studios)
Director: Ian Cumming
Executive Producers: Richard Wilson + Benjamin Potter

CLICKON Studios teamed up with Y&R Memphis to produce Faces Of The Fleet. When most people think of the Navy, they see ships, jets and advanced technology. They rarely see people, the ones who know the real meaning of Navy life.

By shifting the focus from technology to real and raw stories of our men and women in uniform – inside their real environments- we invite the viewer into an intimate and personal connection with our sailors every month. After watching, our audience will gain an understanding of what life is truly like inside America’s Navy. These captivating stories also serve as a teaching tool, boosting the Navy’s recruiting capabilities.