America’s Navy: Faces Of The Fleet
project name

America’s Navy: Faces Of The Fleet

The motto of the Air Rescue Swimmers (AIRRs) is “So Others May Live.” We meet the heroic AIRR who is carrying this motto into other aspects of his life including feeding San Diego’s homeless population and helping underprivileged children. This is the story of Jamison Ware, an enigmatic young Sailor who is living a life of total unselfishness.

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Client: Y&R Memphis | America’s Navy
Creative Director: Benjamin Potter (CLICKON Studios)
Director: Cody Ball
Executive Producers: Richard Wilson + Benjamin Potter

CLICKON Studios teamed up with Y&R Memphis to produce Faces Of The Fleet. When most people think of the Navy, they see ships, jets and advanced technology. They rarely see people, the ones who know the real meaning of Navy life.

By shifting the focus from technology to real and raw stories of our men and women in uniform – inside their real environments- we invite the viewer into an intimate and personal connection with our sailors every month. After watching, our audience will gain an understanding of what life is truly like inside America’s Navy. These captivating stories also serve as a teaching tool, boosting the Navy’s recruiting capabilities.